Re: Доллар клуб - это вчерашний день. Istock - 2 цента за подписку
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Прибыло такое письмо
Обещают, что все будет хорошо и денег много будет, только статистики по выплатам конкретной не дают (0.2 и т.д. центов)
We’ve announced some big changes in the past few weeks so we thought it would be a good idea to step back and address some common questions we are hearing from you.
Exclusive vs. Non-Exclusive
We value your non-exclusive content and we believe that iStock can play an important part of your revenue mix if you are uploading quality imagery.
We’re also open about our desire for exclusive content. From January 3rd we’ll have a new exclusive application process which no longer requires a minimum number of downloads or an acceptance ratio – it will just be subject to editor review and that you meet the conditions of the Exclusive ASA.
Minimum Payments for Subscriptions
There has been a lot of talk about the minimum payments under the new ‘price per file’ download rates. Please keep in mind that:
You will enjoy higher royalty payments than you currently receive from subscriptions where customers have lower utilization, with no maximum payments (unlike under the previous system).
Full utilization of high volume subscription offerings are rare.
Customer Utilization of Subscriptions
The number of files downloaded per subscription differs from customer to customer and is highly dependent on the type of subscription they have.
For the most part, the higher the allowed number of downloads in a subscription, the lower the utilization.
However, the lower download subs (like our 10 download per month products) have a much higher price per file so even though these subs have higher utilization, you will see higher royalties, on average, from those subscriptions.
There have been questions about how we calculate annual subscriptions and subscriptions where there are rollover downloads.
All subscriptions are calculated on a monthly basis – based on the monthly price paid for that subscription and the number of downloads made against it in that given month, including any rollover downloads.
This means if a subscription has a low utilization in a particular month it will result in a higher price per file for those files in that month. In a subsequent month the roll over could lead to a high utilization and a lower price per file for those files.
Statements and Stats
With the move to the Getty Images royalty platform we are splitting file performance into two very distinct parts:
Licenses and royalties will be reported on the 20th of the month after the month in which the transactions take place and will be paid on the 25th of that month. The statement is static but the data is exportable in PDF or TXT formats. You will see additional detail on subscription payments made via gettyimages.com on these new statements, increasing transparency.
Stats will be shown in a new interface via ESP from January, which will give you the real time data you need on downloads and other customer interactions.
ESP
Our new submission platform will significantly improve time to market! ESP brings:
Batch submissions.
An improved workflow which allows you to fix issues in the existing submission rather than needing to resubmit from scratch.
A brand new editing process for inspectors which will be far more efficient.
The move to ESP and the Unification project in general is a very significant investment in the future of the company. It will get your content to customers quicker so that you can concentrate on creating more great work.
In order to reflect the new process that ESP provides, we have updated the ASA. The changes will come in to effect on December 1.
Summary
To continue to be competitive in the market we must attract and retain the best content.
To this end we are:
Paying out more royalties to contributors overall.
Investing in our contributor tools and upload platform.
Bringing more transparency to royalty statements.
We hope you continue to choose to upload your work to iStock and benefit in all of these investments.
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